• Amaani O.

It's been a while, but we're back!

Kiddichic has been a little quiet for the last week or so, but we can explain!! We went to Paris for Playtime, then to KidWeek and also Dot To Dot further into the week. Whilst attending these shows we met many cool and unique brands and got an insight to the current trends for AW19/20.

From super handy coat hangers, fun peel-off nail polishes to new emerging brands all the way from Tokyo to more established brands that had been around for a bit longer. We saw it all last week and it was all amazing! Everyone had something distinctive about their brand and expressed so many different personalities through their collections.

We met fab people from across the globe , all under one roof. After attending these shows, it is fair to say there is a lot to look forward to this coming season!! There are so many bold colours, advanced textures, new structures and fits.

There has definitely been a rise in sustainability awareness and ethics, more and more brands we met were going down this path. In addition to this, there were designers who had made their own fabrics and materials, keeping the production within a small circle. It is important to know where they were made as it makes it more authentic and creates transparency for the brand. We all love a brand who is transparent with their consumers.